Designing An Effective Email Lead Page

September 25th, 2008 at 10:44am

Squeeze pages, also referred to as lead generator pages, are a very useful tool for any internet marketer.

Squeeze pages are designed with one purpose in mind. Their sole aim is to prize an email address out of a visitor. After that, you can market to them to your heart's content. But you can't do that until they sign up for your list!

Firstly, pick a template for your lead generation page. You can find these on the web either for free or for a small charge. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. If you don't do this, there's a high chance that your potential customer will have encountered a near-identical squeeze page so many times before, they're bored with it. So they would be more likely to click the back button.

Then change your template. At the very least, you'll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some people report results in the order of 70% and more sign-ups from their squeeze pages.

You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.

Nowadays, you will find video appearing more frequently on squeeze pages. Many marketers have found that using a "part one" video on their squeeze page with "part two" only available after sign-up is a very effective technique. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. Or if you're too young for that, think of any episode of the television series "24". Leave your viewer hungry for more. Which they'll get in return for their email address.

You can get your squeeze pages designed at the click of a button with this simple lead page generator.