How Can Internet Businesses Verify The Real Popularity of Any Computer Optimization Software In 15 Minutes or Less?
Overview - This article describes a fast method that anyone can use to independently assess the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.
Readers should be aware that, although the method described in this article is new and not perfect, it does present a distinct advantage over most other alternatives.
The problem - Never has the choice of computer optimization software been so vast, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before making their purchase. This is a problem because computer optimization software, which are not popular may be new, unproven or both and are therefore riskier than more popular ones.
The options - Most users still rely on forums. This method is problematic, in that forums only provide anecdotal evidence of the popularity of any software, another challenge is the risk that participants will promote their own products using forums rather than share any independent perspective.
Software vendors’ sites provide another method. The obvious problem with this method is that the vendors are partial to the software they are selling.
Another option, is to review independent sites, which usually compare several computer optimization software in the same category for instance Anti-Virus software, Registry Repair Software, Anti Adware/ Spyware software etc… A major challenge with this method is that by and large, these sites focus their attention almost exclusively on the detailed technical features of the software they are comparing, and do not provide independent information on their popularity as they lack the data to do so.
So how can anyone determine the real popularity of any computer optimization program independently? (click on registry fix software example)
15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Digital market places are now selling many of the most popular computer optimization software and also give these software an indicator of popularity often called Gravity. In the main, Gravity is an indicator of the number of sales for a particular digital product over time. Software vendors have no influence on the Gravity measure that Clickbank calculate and compare across any range of digital products. However imperfect, Gravity is a good independent measure of popularity. Any user will be able to verify independently if any computer optimization software is popular by visiting Clickbank, alternatively any other major digital marketplace. Eventhough this method also has its own limitation (some Computer Optimization Software may not be sold through Clickbank), the fact remains that it is one of the most accessible method of independent review today.
Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).
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This entry was posted on Saturday, July 4th, 2009 at 11:35 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
